Here’s a guy who found video by accident back when he did mortgages. In 2009 he created a video where he called himself the #1 FHA lender in the State of Indiana. A month later he happened to Google that term; and the 1st result that appeared was his video!
Surprised, he set about to understand how that had happened; and what he found was that it all had to do with what he said in the video. How he keyworded it; how he said it; where he put it on line; and he wasn’t even using YouTube at the time. He was posting his video to Vimeo.
Dave presents in such a simple straightforward manner, that one can’t help but ask oneself