In this past Tuesday’s Agent Mastermind webinar we revisited a unique approach for marketing to Expired Listings and FSBOs using the Flower Pot Strategy.
If you’ve never had your home listed for sale and the listing expire, you may not be familiar with just how many solicitations a seller receives. From personal experience, I can share with you that it’s overwhelming!
In selling our previous home, we received in excess of a dozen solicitations, when our listing expired. Some followed up; but a large majority of them did not. So, if part of your real estate marketing includes expired listings, then you’ll want to know how to differentiate yourself from the other agents that are vying for a seller’s attention.
[pullquote align=”center” textalign=”left|center|right” width=”75%”]… you may not be familiar with just how many solicitations a seller receives.[/pullquote]