Category: Real Estate Marketing

Jan 20

Real Estate Marketing Using Video and YouTube

In the January 13, 2015 AMM webinar, Realtor® Dave Woodson shares his success in using video and how he does it.  Here’s a guy who found video by accident back when he did mortgages.  In 2009 he created a video where he called himself the #1 FHA lender in the State of Indiana.  A month …

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Nov 08

Do Your Email Messages Match The Person You’re Sending Them To?

Your email marketing is not about open rates and click-thrus. It’s about conversion … and your building rapport and trust with your recipients. Check out this video by Jimmy Mackin and Chris Smith , where they interview Dan Stewart from Happy Grasshopper and share some great insight on humanizing your emails.

Feb 23

What to Check Out–FEB 23rd

My weekly post of real estate marketing content & tools. This week: 4 Customer Focused eMail Insights; 9 Ways to Convert & Build Your List; and Creating a Referral Engine – the eBook

Feb 16

What to Check Out–FEB 16th

In this week’s post of “What to Check Out” I share an ebook, “The Definitive Guide to Lead Nuturing”; an InfoGraphic of the Top 30 Wordpress Plugins; and an article that shares why as a real estate professional you need to be on Google+ to boost your real estate marketing efforts.

Feb 09

What to Check Out–FEB 9th

In this week’s post of “What to Check Out” I share an ebook, “Email Marketing for Real Estate Agents”, a great article for finding “Content Marketing Gold by Mining Your Sales Department”, and an article that shares 12 tips for how to find the right keywords to promote your real estate content and help your marketing.

Dec 31

The Real Estate Professional’s alternative to 6 Geese-a-Laying

The Twelve Days of Christmas actually start Christmas Day and run until the Twelfth Night, or January 5th.  Whew … maybe I can actually complete this list post on time! So I’m on to Six Geese-a-Laying, but what would a real estate professional do with six geese, eh? 

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Dec 17

Would you agree? This Video Merits 5 Golden Rings?

It’s the one day given to you … Today. Where will your path take you, today? There are number of “shares” I’ve been contemplating for what remains of my 12 Days of Christmas post series, but last night while reading a post by my friend Scott Hudspeth, wherein he shared a video from TedX San …

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Dec 15

Day 2 & 3: What Might Real Estate Professionals Find More Useful than Turtle Doves & French Hens?

How many times have you heard the Twelve Days of Christmas during the holiday season?  It’s one of the holiday standards … just like writing good copy for your real estate listing is a standard for top real estate professionals. And just like there are standards for success in real estate,

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Dec 13

The First Day of Christmas for Real Estate Professionals

Thought to self, “Hey, it’s December 13th … Twelve Days til Christmas. How about 12 gifts … in 12 posts between today and the 25th?” So here goes …

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Nov 07

The Power of Storytelling in Real Estate Video

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I follow Photography for Real Estate, regularly; and this past Friday, Larry Lohrman (hat tip) wrote a brief post about a recent real estate video that had been mentioned in one of his flickr groups.   What a unique approach.  Rather than the typical real estate video with a narrative description of the listing with …

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