Category Archive: Real Estate Marketing

Aug 07

What Do Your Real Estate Customers Want?

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I’ve been busy trying to figure out how to better connect with both those in the real estate profession that I’ve met and haven’t yet met.  In particular, I’ve been working on how to leverage for both my Realtor ® partners and myself the use of Twitter and a related application called paper.li.  If you’re …

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Aug 03

Stepping Up Your Real Estate Video Game

Short & sweet … The other day I read this post from the Photography for Real Estate blog titled Houston Real Estate Photographer’s Frist Video – Looking for Feedback.  In the post, Larry Lohrman shares a new video from photographers Jonathan Calvert and Daniel Chee of AttractiveListing.com in Houston, TX, who are looking for input …

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Jul 07

Permalinks – Fix the Look of your WordPress Blog URLs

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Did you say Permalink? So one of the ways I help my clients, particularly those in real estate, is to encourage them to have a presence on line; particularly having a blog.  Yes, you can have your online presence with just a web site or just by using Facebook, LinkedIn, and Twitter (one, all, or …

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Feb 26

Proofread Your Real Estate Ads, OR Not …

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So yesterday I came across a post in my Google Reader from Agent Genius that brought a smile, “Pictureass Setting” Sales pitch strikeouts and MLS fouls”, by Gwen Banta.  Gwen is a real estate professional at Sotheby’s International Realty “on the world famous Sunset Strip” and among other successes, she also blogs for AG, Active …

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Feb 10

5 Ways Facebook Lists Can Save You Time

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Are you interested in becoming better organized and more effective in using facebook to promote your real estate business?  With the average user having 125 to 150 “friends” (and top agents, way more!), as a real estate professional, if you’re not using Lists, then you’re not only missing an opportunity to use facebook to connect …

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Nov 30

Box.net’s Mobile App ROCKS!

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Another online storage and sharing option is Box.net.  While it doesn’t offer the sync and back-up features like Dropbox does in its free version, it does offer 5GB of storage FREE (sync and more are available for paid accounts).  They’re both great tools to have at your disposal, and they make it incredibly convenient for …

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Nov 16

QRcodes – What type will you choose to use?

So I was catching a Tech Savvy Agent webinar yesterday morning and saw that another participant, Todd Schroth (teamschroth), who is definitely a tech savvy agent, sporting a QR Code for his profile pic.  I fired a note to him telling him I was writing an article about QRcodes ,asking if he’d share how he’s …

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Nov 15

A Message For Real Estate Agents Who Blog And Don’t Know How To Get Content

Are you struggling to write articles for your blog? When you hear statistics like, “98% of agents don’t blog regularly.”, you ask yourself, how is that possible?  You know they want to stay “top of mind”, yet how often have you visited someone’s blog only to see that the last post was three months ago, …

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Oct 13

Patronizing for the Sheer Experience

So … this past Sunday night, I was flying back from Tampa, FL; having spent three days with my mastermind group learning about the Psychology of Execution. Great stuff!  I’ll share some of what we learned over the next couple of weeks. Back to the flights … Twice in the span of two hours, I …

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Sep 22

Where I Think You Want To Be With Your Approach to Social Media; A Personal Update

Where I Think You Want To Be With Your Approach to Social Media: For the last six months, I’ve spent a fair amount of time studying social media and learning how to use it both personally and in business.  I joined Facebook (after telling my family and friends that I’d never do so), launched a …

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