Your email marketing is not about open rates and click-thrus. It’s about conversion … and your building rapport and trust with your recipients. Check out this video by Jimmy Mackin and Chris Smith , where they interview Dan Stewart from Happy Grasshopper and share some great insight on humanizing your emails.
… and not one of them was a technology solution or tool. Asking questions is a great way to understand your clients … their needs, wants and desires. In Process Engineering or Six Sigma “terms”. It’s called Voice of the Customer. So it was with great interest that I read the responses to Tech …