Nov 07

The Power of Storytelling in Real Estate Video

Meet the bellman ...I follow Photography for Real Estate, regularly; and this past Friday, Larry Lohrman (hat tip) wrote a brief post about a recent real estate video that had been mentioned in one of his flickr groups.


What a unique approach.  Rather than the typical real estate video with a narrative description of the listing with room visuals, this video takes a very creative approach through the use of storytelling.  Using as a storyline the creation of an outline for a property video, we watch as the listing agent, Brian Lewis, taps out his vision while seated at his typewriter (clever prop).

So check it out …


A Property Video Outline

  • the listing
  • meet the broker
  • the area and conveniences of the neighborhood
  • features of the building … meet the doorman
  • introduces himself
  • cutaway shots to the homes features:
    • the entryway
    • closets; all eight of them (How to make introducing a closet fun!)
    • the hideaway office
    • the kitchen
    • the owners renovations (… and look, the video was shot and the rooms lit at the right time of day so you can see the view!)
    • the dining room (seating for 10)
    • the bedroom with built-ins en suite bath
    • second bedroom (clever prop use; jack-in-the-box)
    • the third bedroom with private entrance
  • “I’ve got to get a laptop.”

It shows all the home’s features, like most real estate videos, but what makes it different and memorable is that it also let’s you see the neighborhood and get to know a little about the listing agent, all while following a very cleverly told story about preparing a property video.

When time permits, be sure to check out some of the other video that Halstead Property Videos has produced.  Very creative … some of the best use of video in real estate, I’ve found.

— And please be sure to share below other real estate videos you’ve enjoyed.  Just post the link and why you like them in the comments.


About Paul Donoghue

Husband, Dad, banker, real estate professional, delighted to call Cape Cod home. I'm blessed to be doing the kind of work that's provided the most satisfaction during my career ... helping clients improve their financial health and referral partners build their business. If you're interested in either ... or would just like a suggestion on what to do on your next visit to Cape Cod, then give me shout.

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