Feb 16

What to Check Out–FEB 16th

What to Check Out is my weekly post of select real estate marketing content and/or tools I came across during the week … those items that I thought deserved special mention, because they’re either that good … or because they compliment a recent post or theme I’m exploring.

I often discover these through the use of some helpful tools, that if you’re not using them in your business to find relevant content or information, you may want to give them a try.  If you’d like to know which ones, leave me a note in the Comments or send ma an email.

The photo I share is either from my travels on Cape Cod or just an image that caught my eye.  This past weekend we had, yet another snowstorm; so in lieu of more whiteness, here’s some color from an earlier trip to Martha’s Vineyard …

Scotters in MV

The Definitive Guide to Lead Nurturing

Include your Lead Nurturing program in your real estate marketing.  It has been said that 95% of visitors to your web site are there to research and obtain information.  They are not yet ready to talk with or engage.  Nonetheless, 70% of them will eventually use either your services or those of your competitors.  If you would prefer them to buy from you, then it’s up to you to increase your chances of them selecting you.  By providing them with relevant information in a consistent manner, you can build a relationship and trust; and that’s where Lead Nurturing can help.  This eBook from Marketo lays out everything from types of campaigns to prospect roles and stages, that will help you begin building your lead nurturing program for your real estate business.

WordPress Most Popular Plugins

WordPress has over 20,000 plugins that can enhance both your real estate web site visitors’ experience and your ease of use.  Here’s an Infographic of the top 30 WordPress plugins according to WP Template.com. Do you have a favorite not on this list?  If so, please share in a comment, below. And if you’re looking for a great collection of WordPress plugin reviews, be sure to visit WPTemplate’s 12 pages of plugin reviews.

Google Plus for Realtors: Who Needs It?  You Do!

An important aspect of being found on line comes from Search.  If you’re looking to improve your real estate marketing efforts, especially when it comes to Search, then this is an article that you’re going to want to read.

Search marketing agency Director, Mark Traphagen, guest posts on Bill Gassett’s blog, Maximum Exposure Real Estate, and writes a compelling article about why, if you’re a real estate professional, you need to be on Google+.  In addition to his 7 step plan for building your Google+ network, Mark also shares SEO benefits, Search + Your World, and what Google Authorship and Author Rank could mean for your real estate marketing efforts.

And that’s it for this week.  Let me know which of these best fit your current marketing focus.

As always … to your Success …

Paul D.


  1. Hi Paul – thanks for the mention here in your article. Mark did an excellent job explaining why all Realtors should be using Google Plus on a daily basis!

  2. Hello, Bill. My pleasure. It was one of the best articles I came across during the week for real estate professionals, who want to be found on line. I also would like to give you a “shout out” for the way you’re moderating the Real Estate Community on Google+. Well done.

    Bill, I, also, owe you a, “Thank You.” My son Ryan was in the process of buying a home in Norfolk last year; and I suggested he reach out to your for some advice. He couldn’t say enough good things about you.


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